Eisenhower would have it airlifted via Air Force One and baseball great Carl Yastrzemski would stash it in his team’s equipment trunks. All manner of famous people bootlegged Coors, accoriding to a 1974 article in Time magaine: Vice President Gerald Ford hid it in his luggage, President Dwight D. That also explains the 28-hour deadline the Burdettes place upon it. The type of beer in this movie - Coors Banquet Beer - was often sought it out because of its lack of stabilizers and preservatives. Yep, it might seem strange today, but there was a time when Coors was forbidden fruit and unavailable for sale east of Oklahoma. Wealthy Texans Big Enos Burdette and his son Little Enos (comedian Pat McCormick and renaissance man Paul Williams) have bet every trucker around that they can’t get him Coors beer in 28 hours. Yep, this little movie, made by someone that Hollywood only saw as a stuntman, was only beat by Star Wars. The results? A $300 million worldwide gross on a $4.3 million dollar budget, putting it in second place for all movies made in 1977. Reynold’s dad also inspired the frequent usage of the phrase sumbitch, but Gleason was also given carte blanche to pretty much do whatever he wanted. Justice, played by Jackie Gleason, was the name of a real Florida Highway Patrolman who was friends with Reynolds’ father and who was once Police Chief of Riviera Beach, Florida. Yet there was something there and he wanted to be the star, with Reed moving to the role of sidekick Snowman.īuford T. Director Hal Needham was going to make a low budget movie with a million dollar budget and Jerry Reed as the Bandit, but his friend Burt Reynolds looked over his first draft of the script, scribbled on yellow legal pads, and declared it one of the worst he’d ever read.
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